The Kansas City Chiefs have made plenty of history lately, and as the back-to-back defending Super Bowl champions aim to defend their title yet again in 2024, the franchise’s business operation has found numerous ways to share this incredible journey with the rest of the world.
In fact, the Chiefs engaged in a week-long brand tour just last month that began at the Cannes Lions International Festival of Creativity in France before continuing to Frankfurt, Germany. In Frankfurt, Chiefs’ safety Justin Reid opened the “ChampionsHaus,” an interactive exhibit dedicated to Chiefs football.
The tour included Reid and Chief Marketing Officer Lara Krug, who each joined panels in partnership with MediaLink, RTL and Stagwell’s Sport Beach as part of the festivities in Cannes. Krug took part in additional panels with Tubi, The Female Quotient and Infillion as well while Kim Hobbs, the Chiefs’ Vice President of Partnership Strategy & Development, sat …