Christmas came early. These 5 ads are absolute crackers [Video]

Andrew Tindall reflects on some top-scoring Christmas ads, according to System1’s research, with winning strategies. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

Mariah Carrey and I have reluctantly defrosted early this year. That is because the world’s biggest excitedly pulled their Christmas crackers almost two months before the big day.

This is a very good thing for marketing effectiveness.

During Christmas, brands create their best work.

And they release more of it.

So they get the least use of their best work?

You can see this in the System1 data below. More 5 Star ads are released but the average ad life decreases. It’s a Christmas tragedy.

Now, I’m not saying we should keep our Christmas ads on through January (although … I have a suspicion some campaigns could pull it off), but great ads can’t just be for Christmas.

So, what’s the answer? How can we milk our Christmas cows for as long as possible?

I believe in the Christmas marketing miracle

A one-off …

Tags Data Science, Marketing, Marketing Analytics