CIOs must become chief IT evangelists [Video]

Inspiration ignites enthusiasm in digital projects, so to ensure their transformative projects are rousing successes, CIOs need to learn to lead the way.

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Technology evangelists abound in the IT sector, but typically the term is used to describe a marketing-related role aimed at promoting a product, service, or technology. These external-facing positions have been established to educate users and enterprises about a company’s offerings and inspire those potential customers to adopt them.

Individuals who succeed in these roles are influencers who understand technology value propositions and how to present them to prospective customers.

That same objective is just as vital for internal-facing products, services, and technologies as well. And while you don’t find the term evangelist in CIO job descriptions, a growing number of CIOs are realizing that a little technology evangelism can go a long way in selling their digital initiatives and sparking enthusiasm.

After all, change management is …