You may sabotage your email campaigns by not focusing on lead enrichment.Not having more information about your prospects besides the basic contact data, can result in missed opportunities to connect with and convert leads into buyers
.Instead of manually collecting more data about your leads, you can use lemlist’s free Gsheet add-on and personalize your outreach.
How to use lemlist’s G-sheet addon for lead enrichment
Clean leads names
Improve the personalization process in your email campaigns with cleaned and standardized names.
Your database of leads’ names or companies should not include emojis, legal entities, or unnecessary characters. Before importing data into your campaign, ensure all names are clean-looking.
Launch the lemlist addon and open the All features menu. Choose Clean first names or Clean company names. Copy the code and click the name in the cell you want to clean. Then, double-click on the fill …