TikTok is packed with ads, but one South African account is capturing attention without spending a cent. Cluck at Prison Break Market has mastered the art of creative, laugh-out-loud content, amassing millions of views and proving that clever marketing doesn’t need a budget – it just needs brilliance.
Johannesburg, South Africa (28 December 2024) – Let me start by saying that I absolutely love TikTok. It’s creative, chaotic and endlessly entertaining. But TikTok adverts? Not so much. It might just be me, but the moment an ad pops up, my thumb instinctively scrolls. Advertisers take note: you’ve got about half a second before I’m gone. Sorry, not sorry.
Yet, there’s one South African TikTok account – completely ad-free – that stops me in my tracks every single time.
In fact, I’ll watch their videos on repeat, grinning like a kid with a bucket full of chicken. That account belongs to Cluck at Prison Break Market, a …