Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), announced it has appointed Dr. Assia Abada as EVP, Customer Insights and Analytics on the agency’s Business Insights team, responsible for leading the analytics vision for the agency.
, /PRNewswire-PRWeb/ — Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), announced it has appointed Dr. Assia Abada as EVP, Customer Insights and Analytics on the agency’s Business Insights team, responsible for leading the analytics vision for the agency.
“She is an innovator and driver of change in the way insights are gathered and performance measured,” said Dr. Susan Dorfman, President and CEO, CMI Media Group.
With several decades of proven data analytics experience, including predictive analytics and the practical and strategic application of AI/machine learning, Dr. Abada brings transformative skills to this role.
Her career is marked by significant accolades, including the I-COM 2021 Data Creativity Award for Purpose, Marketing Data Strategy of …