Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.”
The AI-made video features everything from big red Coca-Cola trucks driving through snowy streets to people smiling in scarves and knitted hats holding Coca-Cola bottles. The video was meant to pay homage to the company’s 1995 commercial “Holidays Are Coming,” which featured similar imagery, but with human actors and real trucks.
Forbes reported that the video was created by three AI studios — Secret Level, Silverside AI and Wild Card — using four different generative AI models. Silverside AI’s AI Developer Chris Barber wrote in a reply on X that each of the AI studios created a different version of the advertisement, with the viral one not belonging to Silverside AI.
The video drew criticism from many creatives who argued that it was distasteful for the company to use AI technology …