Coca-Cola commissioned three different AI partners to make 3 different versions of the iconic Christmas advertisement from 1995’s campaign “Holidays Are Coming.” The commercial is produced using the proprietary “Real Magic AI” tool that renders shots with glittering lights, beaming smiles, and trucks of Coca-Cola delivering carbonated goodies. The AI-generated visuals tried to recreate the charm of the longest-running holiday campaign by the beverage giant but evidently failed on every aspect.
The company I work for, Silverside AI, just created an ad for @CocaCola (yes THE Coca-Cola)!! We were asked to bring the classic Coca Cola Holidays are Coming ad back through the use of AI. Check it out: pic.twitter.com/A1esNvqozW— Chris Barber (@code_rgb) November 15, 2024
Coca Cola commissioned 3 AI Partners to make 3 different versions of the ad. The other ad you saw was not our company!— Chris Barber (@code_rgb) November 15, 2024
Communications strategy consultant and former advertising professional, Karthik Srinivasan, …