Coca-Cola Uses AI Video to ‘Reimagine’ Its Classic Christmas Ad

Coca-Cola has controversially remade its iconic Christmas ad featuring Santa and wintry scenes using artificial intelligence video tools.

The soft drinks giant commissioned three companies to come up with an AI recreation of the ad and it’s the version made by Secret Level that is on TV.

The ad is reminiscent of Coca-Cola’s very first Christmas spot which was made in 1995. It features large trucks, polar bears, and happy, shiny people.

Secret Level founder Jason Zada tells AdAge that the spot “borrows from the original, in terms of tonality and musically, but able to re-imagine it for a whole new generation.”

Coca-Cola uses the AI platforms Leonardo, Luma, and Runway but as the team was working on the AI commercial, the Chinese video platform Kling was released which became integral to the final piece.

“When a new model comes out and you look at running some of your old shots through it, all of a sudden it changes everything,” Zada tells AdAge…