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Coldplay announces immersive Fortnite experience [Video]

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Interactive and Immersive Marketing

The digital event event will include music from the new album and exclusive behind-the-music commentary from the band

iHeartMedia has announced “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience coming to State Farm Park in iHeartLand in Fortnite on October 24th. Fans can immerse themselves in this exclusive album release event featuring music and newly released commentary behind the music from Coldplay’s hit new album, Moon Music, in this first-of-its-kind gamified music adventure.

This first-ever concert tycoon experience is only available in State Farm Park in iHeartLand and is unique because the entire game is the concert, and the entire concert is the game. This music experience will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each taking fans deeper into one of the songs from Coldplay’s chart-topping Moon Musicalbum. Players start by building their rocket launch pad and rocket and eventually blasting …

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