Collaborate or retaliate? How should adland storytellers react to Gen AI invasion [Video]

As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can these experimental tools be wielded with vision, or is this ailing industry chasing yet another tech MacGuffin? John McCarthy explores.

I have long been skeptical about adland’s insistence it is in the storytelling business, suffering many an advertising sage insisting they share a profession with the prophets of yore, spinning yarns to win hearts and minds. So, it’s weird now that I am now on the side of these creatives. In fact, I miss those conversations I used to roll my eyes at.