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Collaborating to support regenerative wheat agriculture [Video]

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Interactive and Immersive Marketing

How can food companies around the world help build a more sustainable food value chain? How do they include every part of the supply chain? What does collaboration look like?

These are the questions Kellanova and its partners, Ahold Delhaize USA, Bartlett, and Arva Intelligence, helped to answer at a recent interactive event during Climate Week NYC. Guests sampled food and heard from wheat farmers and other stakeholders involved in the partner’s regenerative agriculture pilot program. The program, the first-of-its-kind for Kellanova, aims to highlight the importance of collaboration, education, and outcome measurement to reduce Scope 3 greenhouse gas (GHG) emissions from wheat farming across the value chain and improve farm and supply chain resiliency.

From farm to shelf

The pilot program, launched this summer , leverages financial investments from Kellanova, Ahold Delhaize USA, and Bartlett to support the adoption of regenerative agricultural practices among wheat farmers in North Carolina. The wheat harvested and milled …

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