, /PRNewswire/ — Colossus Media LLC (“Colossus SSP”), a leading supply-side advertising platform, announced a new integration with Scope3, the leading provider of carbon emissions data and reduction strategies for the media industry. This integration will empower Colossus SSP to offer its brands and agency partners high-performing green media solutions.
The integration of Scope3’s advertising emissions measurement technology will allow Colossus SSP to provide its clients with actionable insights and tools to reduce the carbon footprint of their digital advertising campaigns.
“In the advertising industry, our partnership with Scope3 broadens our offerings by enabling green media buying, which often translates into higher-performing campaigns,” said Lashawnda Goffin, CEO of Colossus SSP. “We are excited to provide our clients with these capabilities as all brands, from large to mid-market, demand higher performing media.”
Colossus SSP’s extensive reach within the general market and targeted media will now be coupled with Scope3’s industry-leading emissions data. Colossus SSP and Scope3 provide sustainable …