Commerce, Privacy, Creativity, AI Among Top Themes Beet.TV [Video]

At the IAB Annual Leadership Meeting (ALM), January 26 to 28, in Palm Springs, IAB will unveil a new consumer privacy study that challenges misconceptions surrounding “commercial surveillance.”

Building upon last year’s study, “The Free and Open Ad Supported Internet,” this year’s research delves into consumers’ actual privacy concerns related to advertising.

“You’re going to be really surprised,” Carryl Pierre-Drews, EVP & CMO, IAB, in this video interview with Beet.TV.

The study, which takes an international perspective, aims to inform regulators about how they should approach privacy legislation. It promises to provide valuable insights into the evolving relationship between consumers, data, and advertising.

ALM is an opportunity for members to set the agenda for the future, finding common ground and solutions to navigate industry complexities.

In response to the devastating California wildfires, IAB is donating a portion of ALM ticket sales to the California Fire Foundation and the LA Food Bank.

Pierre-Drews touched on some of …