Competition Proceedings Launched over Energy Drink Advertising [Video]

The Hungarian Energy Drinks Association has been targeted by the Hungarian Competition Authority (GVH), reports Világgazdaság. The competition authority wants to find out whether energy drinks are as healthy as advertisements claim. The GVH believes that consumers, including vulnerable consumers, are likely to have been misled.

The Hungarian Competition Authority has opened a competition investigation against the Hungarian Energy Drinks Association (MESZ) for allegedly misleading consumers. The GVH suspects that several communication campaigns promoting energy drinks in the past year were primarily aimed at the younger age group, therefore they may have affected or influenced a vulnerable group of consumers.

According to the Competition Authority,

the Hungarian Energy Drinks Association has been making probably unfounded claims about the health benefits of energy drinks in its campaigns promoting responsible consumption of energy drinks since October last year

on its Instagram and TikTok pages, on the association’s official website, and on …