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Interactive and Immersive Marketing

Concord is one of the best video games Ive ever played

A Reader’s Feature argues that Concord was a misunderstood masterpiece and that its only flaw was Sony’s marketing for it.

I’m one of the few people who bought and played the ill-fated Concord. Having heard little about the game prior to its release I stumbled upon it by accident and became curious when I learned it was a first party Sony game with a new IP. I’m writing because I feel the game has been misunderstood and dismissed, both by the gaming media and the gaming community as a whole.

The reasons for this are multifarious, but primarily it was a colossal failure of marketing on Sony’s part. At first glance, Concord looked like just another hero shooter in the style of Overwatch. However, those of us who actually played the game (all 25,000 of us) discovered it was so much more than that, and ultimately realised we had a real …

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