In today’s episode, we dive into the psychology of influence and brand growth with Leslie Zane, a pioneer in the field of behavioral science and marketing. As the founder and CEO of Triggers Brand Consulting, Leslie has been at the forefront of helping top brands like Coca-Cola, McDonald’s, and Nike accelerate their growth by understanding the subconscious drivers of consumer behavior. With a background that spans behavioral science, marketing, and brand strategy, she is also the author of “The Power of Instinct: The New Rules of Persuasion in Business and Life”, where she reveals how tapping into the instinctive mind can lead to unparalleled success in business and personal branding.
Join us for an eye-opening conversation with Leslie Zane as she reveals the power of the instinctive mind in shaping our decisions and brand preferences. Have you ever wondered why some brands stand out effortlessly while others struggle to make …