AFTER causing some controversy over the years, a beloved energy drink is being put back on shelves.
Its hallowed return, expected sometime in early 2025, has triple the caffeine content it once did nearly 40 years ago.
Redcon1, a rapidly growing sports supplement brand, reached a deal earlier this year with licensing agency IMG to re-introduce none other than Jolt Cola to customers, per an October press release.
The partnership was created to help “merge JOLT’s legendary brand recognition with Redcon1’s modern, high-energy lifestyle image.”
Redcon1 said it hoped to appeal to “a new generation of customers” and offer some nostalgia for longtime fans of Jolt Cola, in a “best of both worlds” decision.
Jolt Cola is legendary in the energy drinkspace and known …