Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.
Bringing visitors to your website is only half the battle — you need to turn those visitors into leads, customers, and fans.
That’s where CRO comes in. It’s all about fine-tuning your website and marketing efforts to make sure every interaction counts.
By zeroing in on CRO — content enhancements, split testing, and workflow improvements — you can boost sales by creating a smooth, enjoyable experience for your audience. It’s about making sure that every click gets you closer to your goals, while also keeping your customers happy and coming back for more.
In this guide, I’ll illustrate the power of CRO, why your business should focus on improving your conversion rate, and how to get started.
What is a conversion rate?
A conversion rate is the percentage of visitors who complete a desired action, like …