Coors Light has a solution for beating the Monday blues [Video]

Who: Coors Light with Mischief @ No Fixed Address for creative and strategy; Spark/Publicis Connect for media; Christos Mavridis for production; Molson Coors’ in-house agency Volt Studio for social; Barking Owl for audio; Zeno Group for PR.

What: “Case of the Mondays,” a campaign for limited-edition Mondays Light packaging rolling out to retailers across Canada in anticipation of Coors Light’s return to the Super Bowl broadcast after running in last year’s Canadian telecast for the first time ever.   

When & Where: On Jan. 13, the brand released a series of ads with an intentional misprint across billboards in Montreal, Toronto and across the US, as well as Canadian print ads including a placement in The Globe and Mail. They coincided with the launch of the limited time Mondays Light packaging, and a dedicated micrositehosting a contest for tickets to the 2026 Super Bowl. A 30-sec ad will also air during Super Bowl LIX …