QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Rob Cameron interviews Corey Morris, founder of Voltage, about his journey from employee to business owner. Corey shares how his proven SEO and CRM strategies deliver $2.2M in ROI annually. He emphasizes avoiding shiny distractions, embracing AI, and creating actionable growth plans for long-term success. With years of experience in digital marketing, Corey provides valuable insights for businesses looking to grow sustainably.
Key Takeaways for Small Business Owners:
Prioritize ROI-Driven Marketing: Focus on strategies that directly impact your business growth, such as SEO and CRM, and avoid spending time on activities that don’t align with your ROI goals.
Resist the Temptation of Shiny New Tools: Stay disciplined with your current strategy and avoid jumping on every new trend or tool that comes your way. Consistency and focus are vital for sustainable growth.
Structured AI Experimentation: While embracing AI is important, allocate structured time for experimentation without letting it distract from proven strategies that are already working for your business.
Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we’ve been waiting for?
Centralize Data with a CRM System: A well-organized CRM system is essential for understanding customer journeys, tracking ROI, and making informed decisions based on accurate, real-time data.
Set Actionable and Measurable Goals: Establish clear goals with specific actions tied to measurable outcomes. This helps prevent aimless efforts and ensures every action contributes to business growth.
Tailor Marketing Strategies to Your Business: Recognize that every business is unique. Adapt your marketing approach to fit your industry, target audience, and business model to maximize success and ROI.
One action small business owners can take:
One actionable step small business owners can take, as advised by Corey Morris, is to create a clear, actionable marketing plan focused on measurable ROI. This involves prioritizing strategies that align with business goals, tracking results, and avoiding distractions from trendy tactics that don’t contribute to long-term growth.
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Quotable quotes from our special Grow A Small Business podcast guest:
Success in marketing comes from focusing on ROI-driven activities, not just ticking boxes — Corey Morris
Structured planning turns goals into measurable, actionable outcomes for growth — Corey Morris
Avoid shiny distractions and stay consistent with strategies that align with your business goals — Corey Morris