Costly new Amazon subscription coming in weeks branded disappointment as upset shoppers rage it gets worse each year [Video]

AMAZON is set to launch a subscription-based AI voice assistant in the coming months, but users are already dubbing it a “disappointment.”

The company has been teasing an update to its flagship virtual assistant, Alexa, since September 2023.

Amazon plans to roll out its AI-equipped Alexa voice assistant as soon as the fall – but shoppers say they don’t expect much from the updateCredit: Getty

While the company insists the new and improved tool will offer better personalization and contextual understanding, it is already encountering problems.

The AI-enabled feature is set to drop in the fall – as soon as October – under one condition: users must pay up to $10 per month for access.

And frustrated customers say this is only the latest in a series of price hikes and disappointments.

Users flocked to Reddit to voice their opinions, with the majority anticipating the tool wouldn’t be worth the lofty …