Did you know that creative is responsible for 86% of sales life in digital ads? Isabella and Mike explore the importance of high-quality tailored creative in the digital advertising space.
Isabella discusses several approaches and helpful tools for creating high-performing ads, focussing on testing and experimentation.
- 00:06 – The importance of creative experimentation
- 01:19 – Gaining stakeholder buy-in for investment in creative
- 03:20 – Platform-first creative and UGC
- 04:50 – Tailoring your creative for brand awareness vs conversions
- 07:39 – How to use modular creative to get more value from your marketing assets
Mike Weir: How important is creative?
Isabella Smith: Creative is incredibly important. It’s often the lion’s share in terms of driving campaign effectiveness. That’s been loads of studies on this. There’s a recent Nielsen study which shows that creative is responsible for 86% of sales lift in digital ads.
Mike Weir:That’s massive, isn’t it? I suppose that’s that cut point, isn’t it, where really …