Shoppers in New Haven noticed the stark difference in Black Friday deals this year in comparison to previous years.
Anya Mehrotra, a student at Yale University, said the discount items were very similar to the prices she saw throughout the entire year.
“I bought a couple things before Black Friday and then Black Friday came and they didn’t actually change the sale amount from before,” Mehrotra said.
She said she saw a lot of 20% off and 40% off signs for clothing, but did not find the major deals she had in previous years.
Bruce McClary, the senior vice president of media relations with the National Foundation for Credit Counseling said consumers are not wrong about this year’s sales being different.
McClary said it’s due to Black Friday deals starting earlier to give retailers a chance to compete with online prices as well as a way to help the consumer.
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