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Interactive and Immersive Marketing

Crooked Tooth Brewing partners with Nightfall on custom beer [Video]

TUCSON, Ariz. — Tucson’s iconic Halloween attraction, Nightfall, has added a new flavor to its eerie festivities this year — a locally brewed beer called “The Lightest Dark.”

The collaboration with Crooked Tooth Brewing showcases the event’s commitment to keeping things local while enhancing the visitor experience.

Nightfall, a long-standing tradition at Old Tucson Studios, is known for its haunted attractions and immersive scare zones.

This year, visitors can enjoy a new offering: a 4.5% ABV light lager brewed specially for the event.

“This beer is great, it’s perfect for something like Nightfall,” said Erik Sampson, the bar supervisor at Old Tucson.

Sampson, who has over 23 years of experience in the service industry, took the lead in developing this collaboration.

The beer, described as a light and refreshing Mexican-style lager, is the result of a partnership between Sampson and Crooked Tooth Brewing’s co-founder, Benjamin Vernon.

“Eric came in asking about distributing beer, and we worked together to make …

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