How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

CRTC launches consultation to review what is Canadian content [Video]

Categories
Predictive Maintenance for Marketing Tools

Ottawa –

The CRTC is looking at how to redefine Canadian content, launching a new consultation on the question with plans to hold a public hearing in the spring.

Scott Shortliffe, the CRTC’s executive director of broadcasting, said Friday the regulator hopes to get robust public participation on the new definition.

The consultation is part of the CRTC’s implementation of the Online Streaming Act, which updated broadcasting laws to capture online platforms. Part of that effort involves looking to ensure Canadian content is visible and easily discoverable on streaming services.

The CRTC has issued a preliminary position suggesting it keep the points system that has long been used to determine whether content is considered Canadian. It is considering expanding that to allow more creative positions to count toward the points total.

“Canadian producers and entities are used to a points system … switching to a different system would be a great dislocation,” Shortliffe said. 

The …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos