Customer Lifecycle Marketing Strategies | Optimove [Video]

In this blog post, CRM marketing experts reveal high-impact strategies for effective customer lifecycle marketing. These insights were first shared during the panel session at Optimove Connect 2024 – Marketing Across the Customer Lifecycle. 

The session was moderated by Varda Tirosh, Chief Customer Officer at Optimove, and the expert panelists included: 

• Dimitrios Mpekos: CRM Director at Novibet, an iGaming tech company that specializes in casinos, sportsbooks, and poker. 

• Giulia Diormampo: Head of CRM and Loyalty at Space NK, a luxury beauty retailer with nearly 80 stores in the UK and a global e-commerce business. 

• Aleksandar Vignjević: Head of Global Digital Natives EU at Infobip, provider of a full-stack, cloud communication platform-as-a-service. 

The 5 Strategies:

• Segmenting for VIPs  

• Cross-selling by product purchases 

• Designing customer value-based programs with …