Customer Success Story Template: Stories that Sell [Video]

How do you encourage leads to jump that final hurdle and buy from you? One of the most powerful ways is with a customer success story.

Case studies & success stories let you showcase one customer’s experience as an example of what to expect from you and your product or service.

Case studies and customer success stories give you the chance to:

• Address the challenges your target audience face
• Embrace the authenticity of a real client
• Ease any concerns potential customers may have

As long as you don’t forget the golden rule, that is.

What’s the golden rule?

A great customer success story needs to be a great story, too. [Tweet this]

Whether they’re told through text, audio or video, all the best case studies follow a very simple but very effective template. It’s a classic story structure that you’ll be familiar with from basically every book, movie and play you’ve ever seen.

Most importantly, it …