Daisy the AI ‘granny scambaiter’ joins the fight against phone scammers [Video]

No matter where you stand on artificial intelligence, you can’t deny it has its moments. Imagine dreaming up an AI-powered older woman who can outwit scammers. That’s exactly what 02’s latest initiative does.

Created by VCCP’s AI creative agency, Faith, ‘Daisy’ is the newest member of 02’s fraud prevention team. She takes real-time calls from suspected scammers, keeping them on the line and away from genuine customers.

This campaign, believed to be the first of its kind, comes in response to a study by Strand Partners showing that one in five Brits face a fraud attempt weekly. Based on a real-life relative of a VCCP team member, Daisy plays on scammers’ stereotypes of elderly targets. Though anyone can fall victim to a scam, fraud gangs often focus on the elderly. By tapping into scammers’ biases, Daisy becomes the ultimate “scambaiter”.

Scammers – many posing as trusted UK companies – think …