In this video, Mani Malarvannan dives into how data-driven marketing analytics can enhance decision-making in marketing campaigns. Learn how to gather and analyze data from multiple sources to make informed business decisions in real time. From tracking user engagement in email campaigns to segmenting customer groups and using Predictive Analytics, this guide explains how data transforms marketing campaigns, offering you actionable insights to optimize strategies continuously. We also cover the differences in data collection and ethical practices between Web2 and Web3 marketing environments.
Key topics:
Benefits of data-driven marketing analytics
Real-time tracking for instant feedback on campaigns
Descriptive, Predictive, and Prescriptive Analytics for decision-making
Using customer segmentation and personalized recommendations
A/B Testing for campaign optimization
Ethical data practices in Web2 and Web3
Web3-specific considerations like decentralized data ownership
If you’re a marketing professional looking to harness the power of data for better campaign results, this video is for you! Visit Analytic Kit to explore our data analytics tools that support both Web2 and Web3 marketing.
Key Moments:
0:08 – Importance of data-driven decisions in marketing
1:09 – Real-time data tracking in email campaigns
3:05 – Growth of big data analytics in marketing
3:24 – Tools for visualizing marketing data
4:03 – Descriptive Analytics: Understanding past performance
5:08 – Predictive Analytics: Forecasting future customer behavior
5:32 – Prescriptive Analytics: Choosing the best actions
6:33 – Using historical data for pattern recognition
8:47 – Asking specific questions for campaign improvement
11:00 – Segmenting customers for targeted campaigns
14:08 – Machine learning models in Predictive Analytics
17:05 – Using contextual insights for business alignment
22:31 – Real-time adjustment using moment marketing
24:56 – Ethical data collection practices in Web3
Key Links:
AnalyticKit Website: https://analytickit.com
Analytickit SAAS Platform: https://dpa.analytickit.com
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Tags:
#MarketingAnalytics #DataDrivenMarketing #PredictiveAnalytics #Web2Marketing #Web3Marketing #EmailCampaigns #RealTimeAnalytics #BigData #CustomerSegmentation #ABTesting #MomentMarketing #MachineLearning #DescriptiveAnalytics #PrescriptiveAnalytics #CustomerRetention
Hashtags:
#DataDriven #MarketingInsights #Web3 #PredictiveAnalytics #MarketingTech #CustomerEngagement #RealTimeData #BigData #Analytics