Data-Driven Marketing Pilot [Video]

Welcome back to the UPCAST project pilot series! 🎥

In this video, Alex Lemperos from Cactus Web shares how their team is embracing data to drive smarter digital marketing strategies and create value for their clients. By integrating UPCAST plug-ins, Cactus is optimizing internal processes and leveraging data for decision-making, marketing efforts and cost reduction.

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