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Data intelligence: Alation integrates with Salesforce Data Cloud [Video]

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AI for Brand Management

When the data intelligence company Alation Inc. announced its integration with the Salesforce Data Cloud earlier this month, it provided another example of how businesses were seeking to harness the power of metadata and maximize AI initiatives.

The integration of Alation with Data Cloud will enable Salesforce Inc. customers to govern their data estate using essential information, such as tags, governance policies and data quality indicators, while building accurate and compliant AI models.

“Customers consistently leverage Salesforce as a platform, which means they customize it to a great extent,” said Satyen Sangani(pictured), co-founder and chief executive officer of Alation. “That customization obviously is super useful for customers to achieve their own business outcomes and customize Salesforce to their business, but really, really tough to contend with when you’re trying to analyze the information at scale or leverage it in models. What we do is help them understand what they’ve done in order to be able to help them leverage …

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