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Data Lakes: A New Frontier in Big Data Engineering [Video]

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Video Analysis for Marketing Insights

Managing and processing vast amounts of data has become a core challenge for businesses in the era of rapid digital expansion. Vishnu Vardhan Amdiyala, an expert in big data engineering, offers fresh and original insights into the rise of data lakes as an innovative solution to this challenge. His research, based on extensive scholarly contributions, explores how data lakes are transforming the landscape of data management, allowing businesses to unlock the true potential of their data assets through advanced analytics and machine learning.

The Era of Data Overload

Global data production is projected to reach 175 zettabytes by 2025, driven by social media, IoT devices, and financial systems. Traditional data warehouses, reliant on predefined schemas, cannot handle the surge of unstructured data. While effective for structured data, they struggle with the complexity of modern data environments.

Data Lakes: The Flexible Solution

Data lakes provide a flexible alternative to traditional storage with schema-on-read architecture, allowing raw data ingestion without pre-processing. They support structured, …

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