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Data Management and Analytics in a World of Big Data [Video]

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Customer Segmentation with AI

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Data Management

What is Data Management?

Data management is the process of collecting, validating, integrating, storing, and processing data in a secure, efficient, scalable way for easy access to insights and analytics.

If you look at any successful tech companies in the world now, you will notice that they all continuously collect and analyze massive amounts of data to understand their customers, provide a quality customer experience, and continuously improve operations and efficiency.

Importance of Data Management

If you look at any successful tech companies in the world now, you will notice that they all continuously collect and analyze data to increase their value proposition, understand their customers, and improve their operations. There are an infinite number of big data use cases and increasingly, data provides the competitive advantages and value for these companies.

When we think about data, in its simplest form, we assume …

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