Day-8: Marketing Management Introduction | Daily MBA | FBS | Future Business School
Description:
Welcome to Day-8 of the Daily MBA series at Future Business School! Today, we’re kicking off our exploration of Marketing Management. This crucial area of business focuses on creating, delivering, and communicating value to customers, and plays a key role in achieving business objectives.
Topics Covered:
What is Marketing Management?
Define marketing management and understand its importance in developing effective marketing strategies. Learn how it integrates various business functions to drive growth and customer satisfaction.
Key Concepts in Marketing Management:
Explore essential marketing concepts such as the 4 Ps (Product, Price, Place, Promotion), and how they are used to create a comprehensive marketing plan.
Market Research and Analysis:
Discover the importance of market research in understanding consumer behavior, market trends, and competitive landscape. Learn about various research methods and tools used to gather and analyze data.
Segmentation, Targeting, and Positioning (STP):
Understand the STP model, which involves segmenting the market, targeting specific segments, and positioning products or services to meet the needs of the target audience.
Marketing Strategy Development:
Learn how to develop a marketing strategy that aligns with business goals. Explore strategic planning, setting marketing objectives, and creating actionable plans.
Marketing Mix and Implementation:
Delve into the components of the marketing mix and how to implement marketing strategies effectively. Understand the role of each element in reaching and engaging customers.
Real-World Examples and Case Studies:
Review case studies of successful marketing campaigns and strategies. Analyze how businesses have applied marketing management principles to achieve their objectives.
Join us as we lay the foundation for understanding marketing management and its role in building successful brands and driving business performance!
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