Deeper collaboration to build closer client relationships will be vital in 2025 [Video]

In this installment of Agency Advice, agency leaders outline how the need to build closer client relationships through deeper collaboration will offer a sure route to agency success in an ever-changing sector.

2024 hasn’t exactly been an annus horribilis, but it’s not necessarily been an annus mirabilis either. With marketing budgets continuing to be tight, ongoing debates around hybrid working practices, streamlining as AI begins to impact agency models and client expectations continually shifting (and not in a good way), the last 12 months have been challenging. But in challenges come opportunities.

And the challenge in 2025 will be building stronger client relationships through improved collaborations, say agency leaders.

Joanna Cotton, managing director for UK and Ireland, Monks:“To say our industry is a dynamic one is an understatement – especially for 2024. With so much change, all the time, all at once, I’ve learned that it’s imperative to have a clear vision that our teams use as a north star. And, just as …

Tags AI Marketing, Data Analytics, Marketing Strategy