A father-of-one who was scammed out of £75,000 after falling for a deepfake Martin Lewis and Elon Musk advert, has warned people to remain vigilant of fraudsters.
It comes as Facebook owner Meta announced they would be introducing facial recognition technology to crack down on scammers who use celebrities in adverts.
The kitchen fitter from Brighton was scrolling through Facebook last year when he came across a fake ad promoting a non-existent bitcoin investment scheme.
The ad was fronted by tech billionaire Musk and Lewis, with Artificial intelligence (AI) being used to manipulate the money saving expert’s real voice to look like he was doing a TV interview from his house.
Des, who is a self-employed tradesperson, told Good Morning Britain this morning he saw the advert as an opportunity to earn some extra cash before Christmas.
But he ended up investing taking out four loans totalling £70,000 in order to keep …