DeepIntent Launches Pioneering Program to Elevate Third-Party Data Accountability | PR Newswire [Video]

New Initiative Sets Standards in Data Vendor Compliance, Strengthening Client Confidence in Third-Party Data Sources

, /PRNewswire/ — DeepIntent, the health advertising platform, today launched Data HealthChecks, a pioneering on-platform transparency initiative within its Audience Marketplace. This new program gives clients unprecedented insight into the data sources available on the platform, strengthening compliance, transparency, and user confidence.

As the first step in this initiative, DeepIntent will now label third-party data vendors that pass its annual due diligence process. This process ensures transparency by evaluating vendors on segment creation and data sourcing standards based on current privacy laws, allowing vendors to show compliance and data integrity in the DeepIntent Audience Marketplace.

Data sourcing practices, consent and opt-in protocols, handling of sensitive information, and automated decision-making processes comprise key assessment and due diligence factors.

Why Transparency Matters

“Our mission is to provide clients clear, actionable data sourcing information,” said Chris Paquette, CEO of DeepIntent. “This new …