The stars will battle it out for the best holiday decorations for a good cause: $100K in youth sports grants
PITTSBURGH, Nov. 22, 2024 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) launched a Texas-sized holiday celebration with a new campaign featuring sports icons Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers.
Experience the full interactive Multichannel News Release here:https://www.multivu.com/dicks_sporting_goods/9140954-en-dicks-sporting-goods-holiday-campaign-with-sports-icons
In the new campaign, produced in partnership with Bolded, OBB Media’s recently announced branded content division, these iconic athletes engage in a friendly competition that calls on their decorating skills, not their athletic skills, as they deck out DICK’S Sporting Goods stores in the Texas city they call home and try to earn the title of DICK’S Holiday Decorating Officer. From lights and wreaths to over-the-top displays, the athletes showcase the unique style of their city and their connection to …