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Diddy Still Has Astonishing Number of Spotify Listeners Despite His Arrest [Video]

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Video Analysis for Marketing Insights

Sean “Diddy” Combs continues to maintain a substantial presence on Spotify, boasting an impressive 12,233,753 monthly listeners, according to his artist page on the platform. This remarkable figure comes in the wake of his recent arrest and the unsealing of a federal indictment against him.

The hip-hop mogul’s vast musical catalog has experienced a noticeable uptick in streaming activity since his legal troubles began. Luminate, an industry data and analytics company, reported an average 18.3% increase in on-demand streams of Combs’ music during the week of his arrest compared to the previous week, per the Associated Press.

George Howard, a distinguished professor of music business management at Berklee College of Music, offered insight into this phenomenon. He likened the increase in streaming to a Google search, suggesting that listeners might be exploring Combs’ music out of curiosity about the person behind the allegations. “Music just becomes another piece of information as people try to comprehend the atrocities,” Howard …

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