Different approaches to logo placement in marketing videos

Putting your company logo in your marketing video seems like the most obvious thing, almost unworthy of discussion. But there’s more to consider than you may think. There are many options for how you use your business logo and some work better than others. Some placements work better for certain intentions. In this article, I’m going to talk about the benefits of having your logo upfront in your marketing videos, how to use stills, and how to animate your logo.

Bugs, bookends and brand reinforcement

Your marketing videos are part of your overall conversation with your customers. As such they will be placed on news feeds and timelines, and viewers may only catch a portion of your video. It’s important that even if they don’t see the whole video they know who it represents. That way you still get a portion of the brand awareness benefit of your marketing video even with those that don’t …