Gospel musician Empress Gifty has emphasized the importance of professional marketing and sponsorship management in building a successful music career.
Speaking with host Mike 2 on Adom FM’s Entertainment Hall show, she shared lessons she has learned over the years about branding and the business side of the industry.
“I didn’t understand sponsorships at first… I have learned that there are people who know how to write for sponsorships… sometimes we think the sponsors are wicked, but a good marketer will give you the results. In your team, you need a marketer, someone that can sell your brand.”
Meanwhile, Empress Gifty highlighted the evolving nature of the gospel music industry, stressing the need to adapt to modern strategies for social media engagement and networking.
“Now we follow directors, unlike before. We’ve come to understand that there are many ways to get results on social media. You have to go in …