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Interactive and Immersive Marketing

Dolby and Jin from BTS Celebrate His New Single “I’ll Be There” in Dolby Atmos [Video]

SAN FRANCISCO, Oct. 25, 2024 /PRNewswire/ — Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, is teaming up with Jin of 21st century pop icons BTS in the latest chapter of the “Love More in Dolby” global brand campaign. Jin stars in the commercial to celebrate his new single “I’ll Be There,” which is now available globally in Dolby Atmos.

Following the single “I’ll Be There,” Jin’s highly anticipated first solo album Happy is set to release in Dolby Atmos worldwide on November 15th.

Sing, dance, and feel the joy when you experience Jin’s new single “I’ll Be There” in Dolby Atmos 💜

“When I first heard my new music in Dolby Atmos, I was truly amazed by the incredibly vivid and immersive experience. It felt like you are right inside the music,” said Jin. “The theme of this new single and the new album …

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