Dominate in New or Mature Markets [Video]

Paid media in 2019 is different than years before.

In this video and article, I cover how you begin and maximize your paid media strategy.

• Basic
  • Start with Google Ads
  • Match types: begin with exact match
  • Match types: add in phrase match and broad match
  • Moving into Bing Ads
• Intermediate
  • Start using remarketing
  • Branch into social media
  • Start using Similar and Lookalike audiences
  • Start making decisions based on data
• Advanced
  • Use broader targeting
  • Experiment with new ad networks
  • Add in programmatic advertising

Start With Google Ads

It all begins with Google Ads.

Why? For several reasons.

First, Google is the premier search engine in the entire world. It has a whopping 90% market share.

In fact, it’s held that market share for years.

It’s safe to say that the people you are trying to reach are using Google to find information relevant to your business. That’s just one reason why you should begin your paid media adventure with the Big G.

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