Dominos, Beavertown & Kantar share secrets of compelling food & drink marketing [Video]

Only food and drinks brands that adapt rapidly to change and create innovative strategies to grow brand loyalty, build engagement and drive sales will survive in the ‘new normal’ was the conclusion of marketers from Domino’s, Beavertown Brewery and Kantar at The Drum Live.

Joining The Drum for Savoring Success: The Secrets of Compelling Food and Drink Marketing were Louise Pilkington, the innovation director at pizza giant Domino’s, Tom Rainsford, who is marketing director at craft beer brand Beavertown, and Andrew Walker, senior commercial partner at Kantar’s World Panel, which researches the purchase habits of millions of consumers around the world to help brands create effective marketing and sales strategies.