‘Don’t Assume You’re Immune’ addresses vaccine misinformation in WA adobo MagazineMagazine [Video]

PERTH, AUSTRALIA — The Western Australian (WA) Department of the Premier and Cabinet and Department of Health have kickstarted a new effort to tackle vaccine misinformation through a public awareness campaign created by 303MullenLowe, Mediahub, and Carat WA. 

The “Don’t Assume You’re Immune” campaign aims to educate the public about the importance of vaccines, encourage people to get vaccinated per the WA immunization schedule — and raise awareness of the potentially life-threatening complications of vaccine-preventable diseases.

303 MullenLowe has developed the campaign to drive medium and long-term behavior change around immunization, through strategy, creativity, and production. The appointment to the account was made following a competitive pitch and utilizes the strong and proven behavior change skills the agency is renowned for. 

Mediahub was tasked with media strategy, collaborating with Carat WA, which developed the channel implementation plan for the integrated campaign. It is live from this week for the next 12 months across TV, online video, social media, large and small …