As content marketers, we create experiences that connect with our target audience. By forming these connections, we increase brand perception and preference, lower barriers, and eliminate objections.
Ultimately, we want our content marketing to drive positive business outcomes and brand loyalty. Each month, we busily work away at our content calendar: blog posts, contributed articles, webinars, infographics, white papers, and more.
Our content marketing strategy is seemingly sound. What could it be missing?
Audio.
According to Tom Webster, senior vice president, strategy and marketing at Edison Research, audio is a powerful medium underused by content marketers. Tom notes that the path to brains via the ears (i.e., sound) is faster than the path through the eyes (i.e., sight).
It’s a more primal path. “When you hear a baby cry or when you hear someone scream, it instantly goes into your brain and you understand that this is something that is grabbing you on multiple levels,” Tom says.
He delivered a presentation …