You’ve seen it, you’ve felt it. Everything has changed for creators in the last few years. AI-generated content, tumultuous Google algorithm updates, short-form video on platforms like TikTok & Instagram seizing the throne of how many people prefer to learn & be entertained.
As a writer myself by trade, I say this as the dose of reality we all need to hear… don’t start a blog, do this instead:
First off, don’t worry—those of us who love to write aren’t without a place today. This isn’t a call for doom & gloom. But ignoring the reality that things have changed won’t help you build a business around your joy for writing. You just need a slightly different approach, in order to reach people the way they want today.
🔑 If you want to succeed as a creator and make a living from your content today, you have to think audience-first, not medium-first. This probablymeans you’ll need to make video central to your content …