How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Drone or iron? How Amazon Sellers manipulate ratings, lead you to buy wrong product [Video]

Categories
Video Analysis for Marketing Insights

Those who think that a quick glance at Amazon ratings was good enough homework before adding that product to the cart, they are in for a rude shock. While everyone at some point has either trusted or doubted the metrics of ratings, not many are aware that the entire process can be abused enough to be completely unreliable. So much so that it is easily possible to circumvent the system and list one product along with the ratings of a completely different item.

The practice has been recently brought to light by tech-influencer channel, Beebomco. In a video explaining the scam, the host says, “This is the biggest Amazon scam ever. This drone listing has 4.8 stars and 88 ratings and is even the number one bestseller but if you dig deeper you can see that this used to be a listing of portable ironing machine and the reviews and …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads