Earn Or Churn: Marketing’s Predictive Role in Customer Experience ROI [Video]

As your company’s insights collector, marketing is in a powerful role to shape mindsets, metrics and money. Discover the CX metrics that matter, their domino-effect and how you can monitor and use customer feedback to boost the performance of every group in the Marketing department.

Learn from ClearAction Continuum’s Lynn Hunsaker how to influence customer experience growth on three levels:
– Customer-centered marketing
– Brand promise delivery by the rest of your company
– Customer relationship strength.